Alain Pinel Realtors is one of the largest, privately-held residential real estate services firms in the United States. APR was one of the first real estate companies in the country to have a Web site, understand the need for intelligent tracking and pursue that goal as an early adopter of VisiStat next-generation analytics technology.

Trulia.com the fastest-growing real estate Website in the US, provides users with the best possible residential real estate search experience. Consumers can quickly and easily access information on homes, review local real estate guides, and participate in agent-buyer discussions to help them make better decisions in the home-buying process. As a tool for brokers and agents, Trulia provides a powerful resource for them to market their listings, view real estate data and promote their services.

Alain Pinel Realtors (APR.com) formed an online partnership with Trulia.com, the renowned real estate search service. This alliance brought together APR's tradition of marketing leadership through technology and the strength of Trulia's innovative real estate search service.

APR was able to see a global view of what was going on in their site, such as, which agents were most popular and which resources were used most. However, they needed to break out sub-domain reporting so agents could log in and see what had been happening on their own individual APR agent Website pages.

After Trulia came on board, over 600 APR sales professionals signed up to advertise themselves on Trulia's Web site. This meant it was crucial for APR to help agents track their Trulia campaigns precisely and more effectively than ever before.

   APR.com uses the VisiStat API for new agent account creation and deletion, automating the entire system.

   Agents log into their VisiStat reports from their APR back office, enabling them to check stats from their APR tool panel.

   The combined tools and integration of VisiStat reporting data within the Alain Pinel agent network have produced superior results in promoting property listings represented by APR agents.

   According to Trulia, homes that are featured and listed on their Website increase visitors to agent listings by 400% on average. VisiStat allows for precise tracking of visitor behavior, response and results.

   VisiStat data showed that featured homes clicked on from Trulia.com by visiting consumers convert to sales 50% more often than comparable real estate sites referring traffic to APR.com.

   Reports verify that APR acquired a sizable number of total impressions from Trulia for the first year and allowed the setting of maximum budgets for each city in which APR agents work.

- Steve Skinner, Vice President of Technology, APR.com

Alain Pinel Realtors embarked on a company-wide marketing campaign with Trulia to increase awareness of their brand, agents and property listings among an audience of serious home searchers, 81% of whom plan to buy within the next 12 months and 52% of whom are already pre-qualified for a mortgage. Their intent was to boost the effectiveness of their marketing campaigns with more quality prospects, along with the ability to effectively track this new inbound online traffic.

To address their tracking needs, they came to VisiStat, a real-time Web tracking service with experienced focus on the real estate industry. VisiStat was able to auto-populate each agent's VisiStat account with the appropriate campaigns they were running, create new AdCaM® campaigns for each of them, and align custom conversion pages.

By tracking online activity and marketing results through VisiStat, the benefit to agents and their clients' are significant. Agents can take their data and use it to better demonstrate to their home seller clients the additional marketing value they are delivering to their customers.

Agent/advertisers are able to track the effectiveness of their marketing investments and directly connect to interested home buyers or their representatives. By using VisiStat services, APR is able to have measurable, quantifiable results for every Trulia banner ad - for every agent.